"Taking care of your skin is like taking care of your teeth. It is a health necessity!" - JANE WURWAND, founder of DERMALOGICA

I never really paid attention to my skin until I worked for a cosmetic brand a few years ago. What Jane Wurwand said was simple but true. We often neglect our skin, thinking that soap and water would do the trick. Or, in cases such as mine, we only pay attention to our skin long after our "prime" years.

Jane Wurwand created Dermalogica because she wasn't getting the results she wanted as a teen suffering from chronic dermatitis and eczema. Her condition meant that she wouldn't be able to tolerate the additives in commercial skincare. Today, the CLEAN START line was created to get teens into the habit of taking care of their skin and knowing why they should. It's not solely about vanity, but also about of reaping the rewards in the long run. As Jane said, "...it's never to early to begin taking care of your skin, if you can adopt good habits at an early age, your skin will reflect that."

CLEAN START caters to the "Net Generation" - young adults born between 1989 and 1996. The skin care line of Dermalogica not only considered thier target market in product formulation, but took note of this genereation's complicated taste through product names and smart packaging.

The starter kit is housed in a cute disposable ziploc bag and the cute bottles are of citrus colors. The whole line consists of a total of 8 products but the starter kit houses the 5 essentials.



Wash Off, All Over Clear, Ready,Set,Scrub, Bedtime for Breakouts and Welcome Matte SPF15 are smart names to get the Net Generation to start paying attention to their skin PLUS addressing the skincare concerns before the kids know what they are.

Another great thing about the brand is that they don't use SD Alcohol, mineral oils nor artificial coloring/fragrances and other unecessary ingredients to the products. It's really not about the packaging but what's inside.

Complementing the line are three other products, Hit the Spot (breakout spot treatment, Smart Mouth Lip Shine (no color!) and Brighten Up SPF15 (SPF with a hint of shimmer). Just a tip, I recommend Brighten Up SPF15 for normal to dry skin, Welcome Matte SPF15 for normal to oily skin types.





With the cute packaging, nifty names and straightforward formulas, who wouldn't want to have a CLEAN START?!

Watch out for the lucky road-tester for the CLEAN START Starter Set by Dermalogica!

Dermalogica is sold in all Rustans Department Stores.